Destination is just the beginning!

We create the competitive edge for the tourist industry through data & technology driven marketing.

Marketing as a source of competitive advantage for the tourist industry.

Blog subscribers get email updates monthly. Automagically.

You are in a good place, but there’s much more you can do!

We'll help you do it! 

Do you know your customers?

Data analytics helps you understand what influences tourists to travel to a certain destination, where they love to stay, what their expectations are, where they come from, whether they are satisfied with the services provided to them or not. All this information in turn helps to improve services and standards to attract even more tourism. Therefore, a place which has better records of their tourist data, provides better services.
Big Data is what makes this job an essential requirement, since the advent of internet data has increased immeasurably. Therefore Destination Marketing offers data analytics services which help tourist organizations have a better performing marketing and create perfect packages according to the needs of tourists.

Do you attract visitors and convert them into leads?

Traditional marketing is broken. Customers are taking control. They're tuning out old-school marketing tactics that are impersonal and interrupt. Don't interrupt potential customers, attract them. Turn your website into a magnet. Create content, optimize it for search engines and share it on social media. Then engage your prospects with landing pages, calls to action, personalized email and a personalized website. That's how you market to tourists today. That's inbound methodology, that's the Destination Marketing methodology.

Do your customers say they are delighted?

Nowadays, what people write on social media, and review sites has much more impact and influence than what brands convey in their owned media and advertising efforts.
68% of millennials trust online reviews, as opposed to the 34% who trust television advertising. Consumer reviews are trusted nearly 12 times more than descriptions that come from manufacturers. Given equal pricing, guests are 3.9 times more likely to choose hotels with higher ratings. 59% of tourists say that review sites have the most influence on their travel booking decisions. 61% of consumers have read online reviews about restaurants. This is more than any of the other business!
If review sites are so influential, all hotels, destinations, restaurants and attractions should manage their presence here in order to highlight their best pictures and answer customers feedback. In fact less than 40% of businesses mange their online reputation! Is your business one of those?.

Pietro GandiniLa Finestra sul Fiume
Destination Marketing has transformed our data into knowledge which helps our decision making. We now know our customers’ decsion journey, do segmentations, generate more leads, nurture them properly and personalise our offer.
Mattea TurcoLa Finestra sul Fiume
Thanks to Destination Marketing our online reputation is improved and our services better match our guests' expectations. Customers are better informed and delighted, more often become advocates and our revenue is growing.

Marketing as a source of competitive advantage for the tourist industry.

Blog subscribers get email updates monthly. Automagically.